When Panerai was gaining popularity back around the year 2000, they made perhaps four different models. In the intervening years, the number of models, metals and special editions has multiplied geometrically. Panerai is one of the hottest watch brands ever and shows no sign of letting up. In 2005, Panerai announced they were the new Ferrari licensee and in 2006 have begun producing Ferrari models. These Ferrari watches feature Panerai's first in-house caliber Calibre P2002. Panerai has also made some Luminor models from tantalum (which they call Tantalium), which is an interesting metal because it is nearly as heavy as platinum. Panerai was first considered a fad, then a trend, but have proven to the world that they are here to stay. You can't beat the massive water resistant cases with simple but beautiful dials.

To learn a lot more about Panerai watches, I recommend a visit to ViaPaneristi, Paneristi.com, WUS Panerai forum and the Timezone Officine Panerai Forum.