Corum is an innovative and enigmatic watch firm with a history going back to 1956. Severin Wunderman purchased the company in the late 1990s and has injected a healthy dose of style to the Corum model lineup with the madly successful Bubble line. However, even before the Bubble debuted, Corum was well regarded for its functional and well made yacht racing watches. In addition, the $20 Gold Coin watch made design history and helped establish Corum as an elite brand. Corum's slogan is "Superb craftsmanship combined with the endless search for beauty and innovation" and I would agree with this statement.