Blu is a new brand from an experienced German master watchmaker. While the brand may be a new one, Bernhard Lederer already had 20 years of experience designing and constructing watches for other firms when he devised the idea for Blu. Inspired by the relationship of the individual to time, and the relationship of celestial planets to time, several Blu models featuring an orbiting arc within which the minutes are displayed, while the position of the arc itself indicates the hours. There are also regulateur dial models. I really like this brand!